CONTACT

Executive Creative Director & Head of Creative Dentsu X Singapore joao.flores@dxglobal.com

joaopedroflores@gmail.com
+65 81628449

 

Huawei iJack

The phenomenon stunt that made global new in less than 48hours.

IDEA

We hijacked fans in the queue with a free Huawei power bank to help get them through the night.  We thought it would be a good idea to give them a boost of charm and charge.

 

Along with the powerbank came a card, with the message: Here’s a power bank. You’ll need it. Courtesy of Huawei.

 

Huawei - Ode to Mum

The most watched video in Singapore during Mother's Day with 1.4m views.

IDEA

In the midst of accomplishing the world’s toughest job, mothers often neglect themselves and sacrifice a great deal. And yet, no one pays attention to the amount of effort they put into us.

 

We've asked a real daughter to create and this beautiful content and surpise her mum explaining why is in the details that our mums become our heroes.

 

Disney - The Bot Office 

From a Hashtag to e-Commerce reinventing they way people buy cinema tickets.

IDEA
​To close the gap to ticket purchase and bring people closer of the box office, we used a new technology, Jumper.Ai, connecting hashtags in the comments (e.g. #AvengersSG) to trigger purchase without leaving Disney FB Messenger.

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Accor Hotels - Singapore Startover 

A partnership sponsored by Singapore Tourism Board with innovation at its core.

IDEA
We know that even one small complaint can make a big impact. So, through social listening, we discovered and reached out to Tristan who had a bad experience in Singapore and invited him to take a second chance at the Little Red Dot. What happened next was an experience of a lifetime.

 

NIKE - Brand Experience

Innovative experiential ideas that went beyond media.

IDEA
To start the famous Nike Urban Lunaruns races online, we created the first digital Lunarun. Through links it was possible to run an interactive race on Youtube, and in the streets of Lisbon - just like the real one.

 

IDEA
Interactive Outdoor with Nike shoe Box at the opening event of Lisboa Nike premium Store.
When the guests entered trough the box they had a unique experience: the Nike Sound Experience.
A world premiere sound design created to recreate an athlete in mind and spirit.

 

IDEA
To celebrate FC Porto victories, we launched an interactive campaign with a teaser challenging the fans to rewrite the phrase written inside FC Porto Jersey.

Citibank - Social Experience 

So many banks tell people to save money. Citibank will be the first to tell them: Save Time.

IDEA
Backed up with the promise of products and service that streamlines banking processes, we’ve created a social experience that challenges real people own notion of success. The result was a heartbreaking reality-check of their actual value of time.

 

NIVEA - Content Campaign

Nivea Invisible Black & White Deodorant - Invisible Odes.

IDEA
Showing skin is restricted in Iran—both in public and in film. For NIVEA Invisible Black & White Deodorant, a product that keeps skin fresh and stains invisible, not showing skin was a problem. Until it became the idea. We created video content that focused on the invisible benefit—and nothing else. No skin. No stains. No product, till right at the end. Black stayed black. White stayed white. All the rest was invisible.

 

L'Oréal - Mobile Campaign

The most beautiful mobile promotion.

IDEA
The idea was to create an app that identifies songs
and randomly offers beauty deals to women. This song are interactive links that hide beautiful promotions.

Oreo - Integrated Campaign

The story of the cookie that sparked wonder in the Middle East.

IDEA
We transformed every piece of Oreo advertising content into an open-ended story, featuring relevant and beloved characters — and invited consumers to create their own Wonderfilled versions of events. Using playful music and animation, every story started by asking, “Wonder if I gave an Oreo to…” Then left it up to consumers to imagine the rest.

Zespri - Funtutorials

20 million people discovered through fun videos how to eat a kiwi.

IDEA
Zespri Kiwifruit was plagued by the myth it was messy and difficult to eat causing consumers in the Middle East to bypass it. So, it was created a series of videos to help dispel the myth and show how easy it is to eat, done in a very fun way. As the videos were being shared, they were optimized and retargeted to be even more fun and contextual and relevant, becoming a viral sensation.

SAMSUNG - Zero Gravity Foosball

Because in space, football’s played differently.

IDEA
Aliens and earth would determine the future
of humanity by playing football. We created
an activation called the Zero Gravity Football. Designed with air-powered field, it simulated
a football match in space at zero gravity.
A different and fun experience that brought more than 5,000 people together to participated in the activation, increasing the in-store flow by more than 150%, as well as interest in, and sales of, Galaxy products.

WWF BENFICA - Viral Campaign

Plant a 3m oak tree in the middle of Benfica Stadium.

IDEA
Benfica and the WWF want to highlight the dangers of deforestation. To challenge everybody,we recreate a viral environment in which where someone enters the Benfica pitch and plants a oak tree, the natural habitat of the club’s symbol, the eagle.

WWF BENFICA - Gold Canneslions

You can't imagine your club without its symbol. And can you imagine a world without eagles?

IDEA
Benfica and the WWF want to highlight the dangers of deforestation. When Portugal's top football team Benfica lose their beloved mascot, Victory the Eagle, WWF highlighted the threats to endangered species.