The phenomenon stunt that made global new in less than 48hours.
We hijacked fans in the queue with a free Huawei power bank to help get them through the night. We thought it would be a good idea to give them a boost of charm and charge.
Along with the powerbank came a card, with the message: Here’s a power bank. You’ll need it. Courtesy of Huawei.
Huawei - Ode to Mum
The most watched video in Singapore during Mother's Day with 1.4m views.
In the midst of accomplishing the world’s toughest job, mothers often neglect themselves and sacrifice a great deal. And yet, no one pays attention to the amount of effort they put into us.
We've asked a real daughter to create and this beautiful content and surpise her mum explaining why is in the details that our mums become our heroes.
Disney - The Bot Office
From a Hashtag to e-Commerce reinventing they way people buy cinema tickets.
To close the gap to ticket purchase and bring people closer of the box office, we used a new technology, Jumper.Ai, connecting hashtags in the comments (e.g. #AvengersSG) to trigger purchase without leaving Disney FB Messenger.
Accor Hotels - Singapore Startover
A partnership sponsored by Singapore Tourism Board with innovation at its core.
We know that even one small complaint can make a big impact. So, through social listening, we discovered and reached out to Tristan who had a bad experience in Singapore and invited him to take a second chance at the Little Red Dot. What happened next was an experience of a lifetime.
NIKE - Brand Experience
Innovative experiential ideas that went beyond media.
To start the famous Nike Urban Lunaruns races online, we created the first digital Lunarun. Through links it was possible to run an interactive race on Youtube, and in the streets of Lisbon - just like the real one.
Interactive Outdoor with Nike shoe Box at the opening event of Lisboa Nike premium Store.
When the guests entered trough the box they had a unique experience: the Nike Sound Experience.
A world premiere sound design created to recreate an athlete in mind and spirit.
To celebrate FC Porto victories, we launched an interactive campaign with a teaser challenging the fans to rewrite the phrase written inside FC Porto Jersey.
Citibank - Social Experience
So many banks tell people to save money. Citibank will be the first to tell them: Save Time.
Backed up with the promise of products and service that streamlines banking processes, we’ve created a social experience that challenges real people own notion of success. The result was a heartbreaking reality-check of their actual value of time.
NIVEA - Content Campaign
Nivea Invisible Black & White Deodorant - Invisible Odes.
Showing skin is restricted in Iran—both in public and in film. For NIVEA Invisible Black & White Deodorant, a product that keeps skin fresh and stains invisible, not showing skin was a problem. Until it became the idea. We created video content that focused on the invisible benefit—and nothing else. No skin. No stains. No product, till right at the end. Black stayed black. White stayed white. All the rest was invisible.