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My Story

Yes, as a young players, i spread magic and enthusiasm in football stadiums. History: played in SL Benfica since 13 years old, 32 caps for Portugal in all youth categories. European Champion U-16 in Austria. With 23, and already a big boy, i had an epiphany and realised that, more than a ball or a goal, were ideas that made me vibrate and dream. 15 years later, and with an incessant commitment, i went through some of the main Portuguese agencies with awards and recognition in all major festivals: 1 year at Lowe Portugal, 3 at Ogilvy Portugal where i won a Golden Lion at CannesLions, 1 year at BBDO Portugal, then BAR and NIU - two of the most prestigious Portuguese hot shops - then almost 2 years as Creative Director at Cheil Iberia working between Portugal and Spain, helping directly the network to become one of the most organic growing creative agency in our Industry. And after two years leading the creativity of HorizonFCB Dubai in the Middle East, the challenge of creating the agency of the future by bringing psychology, technology and creative distribution to life in Dentsu X Singapore and the APAC Region. I do not know how, but I know where I want to go. And i am getting there.


ETIC - Professional Advertising Creative Course 2005/2006
Professional Screenwriting for Television Course 2007
Professional Creative Forum Course 2008
Professional Digital Influence Course 2009
Trends Consumer Advanced Course 2009
New Digital Age Advanced Course 2009
Mobile Marketing Course 2009
New Age Communication Course 2010
The art of storytelling Course 2011

Life Experience

Professional Football Player from 1996 to 2004
SL Benfica - Portugal
CF Marítimo - Portugal
FC Zwolle - Netherlands
National Champion Titles at all youths categories
32 games by Portugal - in all youth teams
European Champion Under-16 in Austria 1996

Professional Experience

Junior Copywriter LOWE Portugal from February 2005 to July 2007
Copywriter Ogilvy Portugal from August 2007 to July 2010
Founder COMUNIDADE - personal pioneer project - Portugal since July 2010
Senior Copywriter BAR Portugal from January 2011 to September 2011
Senior Copywriter BBDO Portugal from September 2011 to September 2012
Creative Director NIU Brand Activation from October 2012 to September 2013
Creative Director CHEIL IBERIA from October 2013 to July 2015

Creative Director HorizonFCB Dubai from August 2015 to August 2016

Executive Creative Director HorizonFCB Dubai since September 2016 to October 2017

Executive Creative Director Dentsu X Singapore since November 2017

Chief Creative Officer Dentsu Network Singapore since January 2020


1st Place - Workshop of Direct Marketing - Creative Club of Portugal 2006
Finalist - Cannes Young Creative Portugal 2007
1st Place - TV Script Competition - Creative Club of Portugal 2007
Promo Golden Lion - Cannes Festival 2008
Finalist - Young Guns Awards, Eurobest, El Ojo and Clio Awards 2009
Silver - Mobile - Creative Club of Portugal 2010
Silver - Digital Activation - Creative Club of Portugal 2011
Gold - Digital Activation - Meios e Publicidade Creative Awards 2012
Silver - Special Outdoor Media - Creative Club of Portugal 2012
Best Activation Agency NIU 2013 - Meios e Publicidade Creative Awards 2013
Silver - Brand Activation - European Best Practice Award 2014

Gold - Best Social Media Strategy - MENA Media Festival 2017

Bronze - Best Branded Content Creation Award - MENA Media Festival 2017

3 Bronze - Integrated Campaign / Media / Online Campaign - Dubai Lynx 2017

Grand Prix - Film - Dubai Lynx 2017

Gold Retail Reinvented in the FUTR Innovation Awards 2018

Gold E-commerce Solution - Asia e-Commerce Awards 2018

Best Video Innovation - Google Innovation Awards 2018

Silver PR Events and Stunt - AdStars 2019

Silver Guerrilla Marketing - AdFest 2019

Silver and Bronze PR and Effectiveness - New York Festival 2019

Best Agency in Singapore - Campaign Brief Asia 2019

Other Professional Experiences

Creative Supervisor Consultant at Euro M - Digital Marketing Agency 2007
Monthly chronicle in the International digital magazine CRUA 2009
Monthly chronicle in the Portuguese Advertising Magazine ALICE 2010
Personal Creative Pioneer Project COMUNIDADE since 2011
Creative Supervisor Consultant at NoDesign Branding Agency 2012
Copywriter at multi-creative Dance Ballet INSIDE OUT from CNB 2014
Writer on doismil project 2015

Co-Founder MUM Personal Home Service - Company Startup 2016

Jury at the Cristal Festival 2016

Speaker at Dubai Lynx 2017

Speaker at DAN Innovators Conference 2018

Speaker at Mumbrella360 Conference 2019

Jury and Speaker at Lisbon AdFest 2019

Jury at Webbies 2019 and 2020

Jury at New York Festival 2020

Other Professional Skills

Mother tongue: Portuguese
English: fluent written and spoken
Spanish: written and spoken
Dutch: spoken


Professional: Word, Pages, Keynote, PowerPoint
User Experience: Photoshop, Illustrator, InDesign, Wix HTML editor



Other Relevant Experiences

Father of the most beautiful amazon in the world in February 2002


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